With the change and evolution of modern technologies,small and medium businesses are doing everything they can to keep up, digital marketing can boost your business beyond your Imagination.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business and a failed one.

Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert them to leads or sales.

In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will prove to you why the use of digital marketing is not only investment-wise decision but also effective marketing channels that can aid you grow your business.

1. Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the ample resources required to mount an online marketing campaign.

Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call centre, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.

3. Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website.

Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization making it a top priority above everything else.

4. Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Google Confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.

oogle’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

5. Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.

Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.

This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them gaining their loyalty and trust that you will need when your business begins to grow.

Click Here to read more https://vibewebsolutions.com/ways-digital-marketing-can-help-boost-business/

Knowing your bad clients or customers and getting rid of them requires a bit of courage and determination. It requires courage and determination because, even if you have succeeded in knowing them, how do you get rid of them just like that.

That is the issue. Like I said, it only takes great determination and courage in knowing bad clients or customers and get rid of them. It not just a matter of keeping every client or customer that comes your way that you must keep.

Many business owners still believe that every customer is a good customer as long as they pay for the goods or services. This is not true. This thought of marketing and business operations is should be left out of the modern day marketing techniques, and should be a thought of the past.

The thing is that having a business relationship with bad customers or clients is akin to having a parasitic relationship, in this type of relationship these bad customers or clients suck your profits up. These bad customers or client do not only suck you up, they also waste most of your time, energy and resources.

They are the ones who are never satisfied and almost always cost you more to serve than they spend. These bad customers or clients won’t pay their bills on time; they are rude and sometimes dishonest.

Unfortunately, many business owners like you, spot these warning signs that a particular client or customer does not fit into your business but you ignore them. This is because you lack the will and caprice to turn down a customer or client whom you know that will not add any value to your business.

Instead of saying NO to any bad customers or clients you end up taking up a business that wouldn’t yield any return. Most of the times, apart from taking up the business that wouldn’t yield return, the work generated often proves to be time-consuming and difficult or impossible to deliver on. On the long run, it goes on to draining both resources and profitability.

Interestingly, sometimes it pays to look past the lure of additional revenue and focus more on profit. You can start by dismissing the allegory that you should never say no to any customer.

Click here read more via https://vibewebsolutions.com/get-rid-bad-customer-client-grow-business/

It is a natural phenomenon for man to ‘want to be heard’, ‘make my opinion count” or pass the message across just as it is in his heart and give obvious reasons why one should buy his idea.

At some point, it was a do or die affair i.e. using the dictatorial approach but in recent times words have come to be the way forward not just mere words but the ability to induce, entice, or cajole in a democratic setting.

And till date this way forward is PERSUASION. But interestingly, not all is gifted or skilled with this persuasive ability. In this article, the easiest ways to have a good persuasive write-up after some research and experience is what I’ll share.

What We Were Taught

“Discuss the themes in the Native Son by Richard Wright” was a question posed to us by one of my lecturers back in the university and in attempting to answer his question, you must start by listing the themes in the novel, but then for another lecturer; “Frailty thy Name is Woman, discuss”, you dare not beat around the bush.

He expects you to go straight to the nitty-gritty of the ‘gist’ but that is not to be the case in Persuasive Email Marketing Content. Who knows, that could have been the reason for little or no feedback at all. But for persuasion, you require a different structure.

The 4 Ps of Persuasion

In my years of experience, I discovered Persuasive writing is structured more like a joke in the sense that it builds to a climax and then evokes a response. This doesn’t give greater importance to either the beginning or the end of a write-up as capturing the reader’s attention is of utmost importance to get a response.

Promise
As writers, we are often saddled with the responsibility of getting our readers into the ‘right mood’. For example; excitement, curiosity, motivation, happy, angry, sad, fearful, and the list is endless. That being good for poetry, for persuasive writing, it’s usually a waste of time.

To get the attention of the reader, you need to know what the reader wants and promise it to them. But then, how do you know what readers want?

This comes down to knowing your target audience. With this, you have to be very clear about the kind of reader you’re trying to reach and research your market to find out what interests them.

Then make your promise. A particular write-up cannot suit everybody. Aesop, in Aesop Fables said “in trying to please all, he had pleased none”. This goes to show that men have varying needs at different times. But then, when you make these promises endeavour they are promises you can fulfil.

Access how to use email marketing to build your business in Ghana via https://goo.gl/blvvtk

If as small scale and medium enterprise, you have not started using mobile marketing tools, then something must be missing. That means you have missed using text messages (SMS), multimedia messages (MMS), push notifications, geo-location and other mobile technologies.

These are trendy mobile marketing tools that will allow you as small scale and medium enterprise (SME) to send coupons, special discounts, announcements and other promotions to highly targeted customers. The end result is that you yield huge returns on your investments.

Through the proper usage of these mobile marketing tools, you are able to reach out to customers on devices that they take everywhere they go, anytime. Mobile marketing tools are capable of working wonders for any small scale and medium enterprise in terms of influencing in-store walk-ins and, ultimately, purchases.

Most times I begin to wonder why some small scale and medium enterprises (SMEs) in Nigeria are not leveraging on these mobile marketing tools.

Click Here to read more on trendy mobile marketing

A digital marketing strategy is essential before embarking upon any online marketing activity. A digital marketing strategy is a road map that will determine the online and digital marketing efforts you will make and how you can achieve your goals through them.
As a result, you will be able to reach across multiple aspects of your business and easily assess the effectiveness of your efforts. Other perks of having a digital marketing strategy include lower costs, higher online brand awareness, and higher value of company’s website.

A strategy helps you to identify and formalise who your customers are, what you want to say to them (and, more importantly, what they want to hear from you), how you intend to do it, how you are going to measure the effectiveness of your marketing, and where you go next.

Without a digital strategy, you have no direction – and you run the risk of spending your budget without the means of showing any return on your investment.

Learn the proven strategy to sell better in 2016 with a Digital Marketing Strategy

Knowing your bad clients or customers and getting rid of them requires a bit of courage and determination. It requires courage and determination because, even if you have succeeded in knowing them, how do you get rid of them just like that.

That is the issue. Like I said, it only takes great determination and courage in knowing bad clients or customers and get rid of them. It not just a matter of keeping every client or customer that comes your way that you must keep.

Many business owners still believe that every customer is a good customer as long as they pay for the goods or services. This is not true. This thought of marketing and business operations is should be left out of the modern day marketing techniques, and should be a thought of the past.

The thing is that having a business relationship with bad customers or clients is akin to having a parasitic relationship, in this type of relationship these bad customers or clients suck your profits up. These bad customers or client do not only suck you up, they also waste most of your time, energy and resources.

They are the ones who are never satisfied and almost always cost you more to serve than they spend. These bad customers or clients won't pay their bills on time; they are rude and sometimes dishonest.

Unfortunately, many business owners like you, spot these warning signs that a particular client or customer does not fit into your business but you ignore them. This is because you lack the will and caprice to turn down a customer or client whom you know that will not add any value to your business.

Instead of saying NO to any bad customers or clients you end up taking up a business that wouldn’t yield any return. Most of the times, apart from taking up the business that wouldn’t yield return, the work generated often proves to be time-consuming and difficult or impossible to deliver on. On the long run, it goes on to draining both resources and profitability.

Interestingly, sometimes it pays to look past the lure of additional revenue and focus more on profit. You can start by dismissing the allegory that you should never say no to any customer.

The truth is; the customer is not always right, and their custom is not always profitable to have. On closer examination, your business may be better off without some of them. Just know the bad customers or client and get rid of them.

Learn how to get rid of bad customer to grow your business online

Driving a returning customer online otherwise known as Customer retention strategy is absolutely paramount in the world of business.

As there are no businesses that have succeeded in meeting its targets devoid of the customers, thus they remain an essential aspect of any business either online or offline.

Nevertheless, most organizations are beginning to realize the needs and services rendered to customers must be prioritized and treated with a high level of cautiousness. In this wise, below are some of the rudiments that will help any organization to drive any returning customer online

Good Pricing


Good pricing does not necessarily mean that organizations will go as low as billing the customer below the cost price of the demanded product.

Any seller should be realistic in terms of tagging prices to any particular product or services. This area of pricing requires more of being strategic in terms of considering the prices of your competitors.

However, the pricing should be thrilling enough to attract prospective customers and retain them afterwards.

Fast Delivery


Online Business is apparently related to delivery of products or services to the customers. When a customer visits your website and places an order, It becomes indispensable to any serious minded seller to respond, and deliver the goods or services to the doorsteps of the customers.

When goods and services are delivered within a considerable time frame to the customers, coupled with consistency. The customer has no option than to return to that website and place another order if need be.


Reward to Loyal Customers

Reward to a loyal customer is another important strategy for most organizations. Quarterly or annually, some organizations pay customer that have been loyal to them.

They organize end or the year parties; distribute raffle draws to customers from which participants get the chance and opportunity of winning tangible things.

Find out how to drive returning customer back to your website by clicking this link

There is one piece of vital information you need to know before you can launch a successful marking campaign – your target market.
You need to understand who wants or needs your products or services, where to find these people, and what to say to appeal to them. Dedicating time to clarifying your target market will help you be more focused, more effective in your marketing activities and ultimately achieve a much better return on your investment.

It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way that is meaningful to them.

It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way that is meaningful to them.

Four simple steps to reach your target market
One of the biggest challenges that small business owners face is ensuring that they are talking to their target market. With limited marketing funds, it is essential that you talk to the right people – your potential customers.

It may sound obvious, but there are many business owners who give little consideration to who will buy their products or services before they begin their marketing. But how can you successfully market and grow a business without this information? Follow these simple steps to help you identify and reach your real target market.

Click Here to learn how to know your target market

Many people start an online business and wait months before they start earning money. This is disheartening because they struggle to convert visitors, they struggle to rank for their keywords, and even more they struggle to pull traffic. Here are some ideas for getting started.


While it’s important to spend time on building your brand and generating sales leads, it’s downright vital to quickly cultivate a steady stream of what accountants call “free cash flow” — that is, the amount of cash coming into your company over and above all of your expenses. After all, if you don’t have money, you won’t be around long enough to worry about those other things.


If possible, keep 10 percent to 20 percent of monthly revenues on hand because at that point, in most companies, you’ll be able to reinvest into the growth of your business — from purchasing additional product or service lines to roping in more suppliers or even building up your team when you need to.

Here are five ways to keep cash flowing consistently into your business:

1. Know your expenses.

Through coupon sites like Groupon and BuyWithMe or even on your own — can help you attract new customers, selling anything at a loss won’t help you generate a positive cash flow.

My view? Never discount. But if you do, know the costs and impact of what you’re offering and be prepared for the fallout. Among other things, you’ll need to know your overall cost basis.

You should also know how much you should ideally charge, the cost of your offer and the profit margins on your product or service. How else will you know if you are operating at a profit or loss? To do the math, see our break even calculator.

2. Bundle products and services.

Even though discounting isn’t always recommended, adding value is. By creating bundles of products or services, for instance, businesses can inject tremendous amounts of perceived — and tangible — value into their offerings for very little cost.

A good example is the maintenance agreements some car manufacturers do provide with the purchase of a new car. Not only does that type of offer help allay a major concern or frustration customers have — paying for a breakdown or time lost at the dealership — it also offers real value in terms of limiting out-of-pocket maintenance costs.

Put more simply, you can increase your price point initially since you’ve helped lower a perceived risk by offering something as basic as a guarantee.


3. Create a back-end product or service.

If you know your initial offer to reel in new customers won’t be profitable, find ways to create higher price points on back-end products or services.


Wait, Click here to learn how to keep cash flowing for new business owner

Content is said to be everything because people connect more with high-quality content than thin content or marketing fluff. Content writing can sometimes be terrifying.

If you’re having difficulties deciding on how much content you need, or how frequently you should bring up keywords, you’re not alone.
Here are some straightforward guidelines to set you on the right path:

Write persuasive website content

Google Webmaster Guidelines suggest that you should make your content persuasive. But what does that really mean? It means don’t just write the kind of content everyone else writes, write stuff worth reading.

Create content that’s useful to people that will visit your site. A good example is an article that talks about the history of a topic, or an interesting side-note that the general public might not know about.

How about step-by-step instructions? Another way you can create compelling content is by posting things that are newsworthy

Write unique content

If you want people to listen to what you have to say (and come back for more), write from a different angle. Write on subjects you know well and try and take some risks, your pages need to be unique.

Many eCommerce sites copy product descriptions or paragraphs from other websites. Such sites may be penalize by Search engines for using duplicate content.

Search engines evaluate content down to the sentence, so make sure that each sentence you publish is your own. Stick to what you know.


Wait, Click here to learn 5 Straightforward Tips for Improving Website Content. It's Free. Click here or Click here before the link expires.

It’s easy to build a blog, but hard to build a successful blog with significant traffic. The blogosphere is a big and busy world with over 100 million blogs and growing. How do you attract visitors to your blog?

If you’ve been blogging for a while and have only been getting a trickle of viewers to your posts, you need to put a traffic building plan into action.

Building traffic is just as an important skill to bloggers as writing quality posts is. Here is a quick guide to the five most effective traffic building techniques.

Get social

Social networking and blogging go hand in hand. Your blog posts can be distributed across social networking channels in many different ways.

Sign up for Twitter and tweet about your posts as soon as they are added to your blog. Update your Facebook status with a link to you new blog posts.

Submit your stories to Digg.com, Reddit.com and StumbleUpon.com. Remember that in order for social networking to be effective, you need to participate with other people on your list. If you visit their links and respond to their updates, they’ll be likely to do the same for you.

Get noticed

Find blogs in your niche and start following their posts. Make sure to add insightful and interesting comments on their posts.

Not only will the blog owner take notice and visit your blog, other commenters will visit your blog to get more of your great insight into the topic.


Don’t spread yourself too thin with blog commenting, but make it a point to comment on a few related blogs each week.

Get good use out of your RSS feed

RSS feeds are a way to syndicate your blog’s content so that it is sent to many different people in their own blog readers or on their own sites.



Most blogging systems have RSS feeds automatically included but you can add a lot more functionality to your feed by using a free service like FeedBurner.com.

With FeedBurner, you can add things like sharing the feed via e-mail to your feed so it will pull in new readers and encourage previous visitors to come back to the blog again.

Access more effective traffic Building Techniques here

It’s the question that retailers love to dismiss: “Is your site optimized for mobile users?” Google is now making it harder to ignore the Smartphone-wielding elephant in the room with a new mobile search listing label that will identify mobile-friendly sites for users.
In the coming weeks, Google will be assigning the new “mobile-friendly” label to the mobile search results of sites that provide a pleasant cross-device experience.

Google’s intention is to alert mobile searchers to sites that will provide them with a better overall user experience. The new “mobile-friendly” text label will appear below the URL in the first line of the search result’s snippet.

Here’s an example of how a listing might appear on the search results page:

If you want your site to qualify for this label, start with the following tips: Avoid using software that could cause visibility issues on mobile devices, like Flash. Make sure that your text is readable on mobile devices without zooming.

Content should be sized to the device screen so that horizontal scrolling isn’t required. Links should be spaced far enough apart so that mobile users can easily click on the correct one.


Click Here to discover how to know if Your Site is ‘Mobile- Responsive and Friendly

LinkedIn is a great platform for connecting professionally, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation? Linkedin has improved on their marketing. Lately, Linkedin means business in more ways than one.
Of all the social networks floating around out there today, Linkedin is the benchmark when it comes to social business networking.

That’s not to say that there isn’t plenty of business happening on many of the most popular networks, but Linkedin is clearly about making business development happen.

Ultimately, the goal of any business focused networking activity is to drive a sale. And what’s the best way to start that process? Here are five tips to get the leads flowing in your direction via Linkedin.

Introduce Yourself

“If you feel comfortable enough with the relationship to make a connection with someone on LinkedIn, feel free to go through his contacts.

Copy and paste a short list of names you’d like to be introduced to and message him asking if he would be willing to make a quick introduction for you to each of them.

Include a recommendation the person can use to do so. It’s a quick way to get warm intros.” ~ Darrah Brustein, Finance Whiz Kids | Equitable Payments.

If you invest a minute, or so each working day clicking the "connect" button on the "People You May Know" list that LinkedIn posts in your feed you will broaden your network, and you will become known as someone who expands the network, which is just as important.
Remember: Everyone you talk to about business or meet during the business day is a potential LinkedIn connection.

Keep It Close

Ok, let’s all admit it; in the early days of MySpace, the more “friends” you had, the better your network was, or at least your ego. Hopefully, we all learned a thing or two, and keep the cards a bit closer on Facebook.

On Linkedin, “More is more” philosophy takes on a different meaning. Sure, the more contacts you have, obviously the deeper your reach is. However, when connecting via Linkedin, be sure to fill in that personalized message field.

As the receiver of such invites, my natural reaction is, “Now, who is this person?” If you’re sending a connection request, be sure to introduce yourself, and explain the relationship you have with the person you sent a request to.

Sure, this step is not necessary for close circle connections, but the further out you reach, the more meaningful that personalized message is.

After making a new connection, either in person or through a shared connection, be sure to take the time and get to know this person.
Fully perusing their profile is not stalking, but getting to know someone better. Perhaps you both have an interest in Sales and marketing, or you are both digital marketers.

Bringing up a conversation demonstrates to the other party that you care, have shared interests and thought enough to mention them, ultimately resulting in gaining contact’s respect and trust a solid foundation for any business relationship.
Click Here to access more tips to generate leads and referrals on Linkedin

From content-based sites to SAAS and eCommerce, Conversion Rate Optimisation (CRO) can reduce marketing costs and improve your site’s performance.

CRO that’s poorly executed not only wastes money and time; it might even prove very harmful for your business. Optimization and testing mistakes happen more often than you would think – and can prove to be really expensive.

We’ve listed the top problem areas (with suggested solutions) and the good news is that it isn’t so difficult to spot and rectify them:
Focusing on conversion only

Marketers often focus on the conversion optimization of a specific marketing element or web page without looking at the larger picture.
It’s a killer mistake to optimize a landing page with lead capture in mind without thinking about whether those leads will get converted into high-value, long-term customers. All customers must not be treated at par.

There’s real growth only when your visitors get converted into customers who cannot imagine life in your product’s absence. For this, you need to guide the right type of people towards your must-have product. Passionate users are those who engage regularly with your product and spread the word about it.

Solution: Focus on creating a must-have experience for customers. First, identify any steps that might be delaying a visitor’s journey towards a unique experience.

Cut out everything that’s not absolutely essential. Find out the drop-off points where people lose interest. User surveys and heat maps can help you gauge troubled areas.

Not thinking big

If someone advises that simple tweaks like changes in the colour of buttons will get you fantastic conversions, ignore them.
Micro features like this can be tested forever and the result will simply be a slightly better landing page. But what’s been done for long-lasting improvements? Nothing much.

Click here to access mistakes and solutions for converting more site visitors to sales and leads

As a businessperson, you most likely get thrilled when it comes to meeting a new client. Getting to plan out the development and implementation of new content marketing strategies designed to increase their brand awareness, provide value to a certain audience, attract attention, boost sales, or generate traffic can be very gratifying.

But when it comes to content marketing, it’s typical for that thrill to become partially replaced by anxiety. As you already know, writing stellar, user-oriented, properly optimized content marketing is the key to success in search marketing. The demands can pile up if you’re not a born content marketer.
Your questions might comprise of: “What does the client want from me?”
Here’s an idea: Why don’t you ask him?

Fishing For Better Concepts With A Little Aid From Your Client

I will let you in on a little secret: Interviewing your Clients is a huge way to develop compelling Content marketing. If you need information, your Clients is the best source.

In this situation, It is important to find the easiest ways to create and retain a solid rapport with the ones who rely on your words to promote their business.

A sincere, punctual exchange of information can direct your content marketing creation in the right course and even proffer you the much-needed source of inspiration.

So what do your clients want to know from you and what are your content answer for them?

Sailing the Seas of Immense Ideas: Ask Your Client to Jump on Board

Creating a Bond with your client is actually a real challenge. And the question is How do you go about it?

Usually, your curiosity should kick in at this point.
• What does your client actually do?
• How and why does he/she do it?
• What short-term and long-term goals is he/she pursuing?

After getting the solutions for the above questions, you can start to dig a little deeper. What concepts does your client have in mind for the content marketing you have to create?

10 Infallible Ways to Get Great Content Marketing Ideas from Your Client

Generating quality content marketing for someone other than you is not an easy task. Nevertheless, you can simplify the entire process by kindly asking your clients to answer the seven following questions. Channel your curious nature, use this definitive client-interviewing guide and probe into their minds.

1. What is your Vision / Goal?
Most entrepreneurs realize the journey from a startup is to sustain and accelerate growth is demanding and relatively unpredictable manner.
On the other hand, this doesn’t stop them from dreaming big and setting goals. Talk to your client about his business-related ambitions.
Avoid the most annoying question that you’ve probably heard a million times while trying to get your first job: “Where do you see yourself five/ten years from now?” and hit the nail on the head.

What are your client’s goals and what are the key points of concern they are focused on?
Should the new content push an action, increase traffic, build authority in a certain industry, increase brand awareness, stimulate sales, or attract a new audience? Every single objective requires a unique approach.

2. Why Do You Actually Do What You Do?

Next, try to establish a deeper bond with your client on a more emotional level. What motivates them to get out of bed in the morning? Why do they produce and sell fabrics when he could do a million other things with his time and money?

According to Business 2 Community, you should find out the passion that fuels the daily actions of your client.

This will enable you to determine what type of values you should express through your content marketing and will also give you the opportunity to adjust your writing style based on the information and vibe your interlocutor is sending you.

Click Here to access 10 Infallible Ways to Get Great Content Marketing Ideas from Your Client

The thing about digital marketing strategies is that almost every company has one, even if you’re not the one actively controlling it.
Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property or it might be based on mentions of your company’s name by individual users — or by your obvious lack of participation.

Don’t have a digital marketing strategy? Get one today.

Because your presence on different digital marketing properties matters more than ever, it’s a good idea to take time out of your schedule to regularly evaluate how well your strategy is performing. Here’s how to do it:

Step #1: Evaluate your digital marketing goals.

The first step in any good digital marketing strategy evaluation is a thorough examination of the specific goals you’ve set for yourself in the past. (Obviously, if you haven’t yet created any goals, this is the first issue you’ll want to tackle!)

Digital marketing goals include items such as:

The number of social shares your blog posts receive
The size of your fan base on social networking websites
Mentions of your brand name on social media sites
The number of positive reviews left about your company on sites like Google Reviews and Yelp
Inbound website visitors from social networks
Total number of conversions resulting from social traffic

If you’ve previously set up goals, take the time to determine whether or not you’re hitting your target projections.
Also, look to see if the goals you set in the past still make sense for your company based on its current performance. If necessary, revise your goals to accommodate new objectives or to account for changes in product/service offerings.

Step #2: Reexamine your target customer profiles.

In addition, it’s important to remember that any good digital marketing plan is founded on a series of well-constructed customer profiles that outline the specific types of people you’d like to reach through your campaigns.

So while you shouldn’t launch a new marketing campaign until you have some idea of your target customer’s demographics, interests and Web activities, you’ll also want to continually develop this profile based on your newest data.

As an example, if you set out to target young men on Facebook but find out that the majority of your “Likes” come from middle-aged women, you may need to reevaluate all elements of your marketing campaigns to account for this new customer data.

Step #3: Take a look at your digital presence.

As you reexamine the types of customers you target, you’ll also want to periodically assess whether or not you’re actively participating on the right digital properties.

For example, suppose you’re in an industry that targets young women, ages 18-26. If you launched your digital marketing campaign before the advent of the social networking darling, Pinterest, you could be missing out on a potentially tremendous source of traffic if you never took the time to determine whether or not you’re active on the right sites! Get digital marketing techniques here.

Click Here to access effective digital marketing approach to grow your business online

We will be outlining ten things your business website needs to drive more engagement and make more sales.
For a website, to be customer-friendly, there are many other elements besides how your website looks -- not to mention something that inspires them to actually do business with you. Get a customer friendly website Hosting here.

For you to do business effectively here are the nuts and bolts that every business website should have:

1. A clear description of who you are

Your website should be able to easily tell someone about what exactly you do and not the other way round that one needs to do investigative work to figure out what, exactly, it is that you do.

That means clearly stating your name and summing up your products or services right on the homepage, says John Zhuang, of Web-design and SEO-optimization firm Winning Interactive.

A clear description will attract the visitor's attention immediately within 2-3 seconds, and encourage them to stay on your website longer."

2. A simple, sensible Website address

Make it simple.

"Your domain name is like your brand. It should be easy for a user to spell or type into a Web browser or an e-mail address," says Ron Wright, the founder of business Web design and online marketing firm Accentix.

Domain with .com is usually recommended as users are conditioned to type that extension when they enter a Web address. For non-profits or

For non-profits or organizations, it is usually advisable to use .org domain for branding purposes, but also recommend having a .com version of the domain in case a user accidentally types the .com address."

Wright also suggests avoiding dashes (which can cause SEO headaches) and numbers (which can cause confusion for customers).

3. An easily-navigated website site map

Do not stress your visitors

Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they're looking for.
“Your navigation should be clearly laid out.
Use dropdowns in the navigation menu as this allows visitor to see the content under every heading from virtually any page. You want to make it very easy for your visitors to find what they are looking for, or what you want them to know," Wright suggests.

4. Easy-to-find contact information

Contact information is key in any website as this makes it easier for your customers to get in touch with you. You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.

"Not every online visitor has the patience to click through every page on your website to find the contact information," says Zhuang.
It’s best to put contact information at the top left or top right corner of the home page.

It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily."

Various means of contacting you should also be included -- phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address and even a link to your location in Google maps.

"One of the biggest mistakes business owners make is to force only one way to reach them," says Wright. "The point is to make it very easy for users to communicate with you on their terms."

Click Here to access 10 things your business website needs

Here are quick outline of some of the highly effective lead generation and customer acquisition strategies to generate more qualified leads and clients for your business. They are all simple and cost effective to implement once you know what to do and how to do it.
By bridging the gaps in your knowledge, we can show you how to get the most out of any of these approaches, no matter how large or small your business is.

Direct Mail

An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes like; to sell your products, generate sales leads, follow up enquiries, get more business from existing customers, keep in touch with previous customers, close the sale in advance and so much more.

It allows you to present every advantage of your product or service over those of your competition in a manner that’s 100% consistent.
This is not just in their offices and during the business day, but in their homes, in the evenings and on weekends.

Reaching the right audience with the right offer and the right message is the key to success because the only thing that counts is how many sales or inquiries your mailing generates.

Effective Advertising

Advertising should be nothing less than ”salesmanship in print,” i.e. it should do the same job that a top sales person would do face to face.

If you approach advertising in a scientific manner, following proven ideology and facts, it no longer has to be a gamble.
There are many extremely useful ways of using advertising in a highly targeted manner that can’t help but grow your business. Which includes; Advertising only on social media that reaches a sufficiently large number of the kind of people you’re trying to get your product or services across to via the online platform.

Focusing the entire thrust of your communication on your prospect’s interests, not your own;Giving your prospects enough information and education and Offering them something appealing that’ll get them to respond now.

Referral Systems

One third-party endorsement is stronger than a hundred presentations. Getting your customers to recommend and encourage other people they associate with to seek out your products or services is the most coveted prize in selling, besides a sale.

There are hundreds of referral systems you can use; to create an unlimited supply of hot prospects; to get prospects returning your calls; to contact hard-to-reach buyers; to create a reputation that opens closed doors; to enhance customer loyalty; and to increase sales and multiply profits.

Referral systems make your life easier and more professional, and bring higher profits with increased customer loyalty.
Host Beneficiary Relationships

There are bound to be other non-competing businesses who have already spent years attracting and establishing relationships with the very people who are prime prospects for your own products or services.

By establishing the right relationships with those ”hosts”, those customers with the full co-operation and permission of the businesses that acquired them in the first place, it will bring you more customers and more cash right away.

Word-of-Mouth Marketing

This is the most powerful, persuasive marketing weapon available to any business.It drives customers to try products or services more than any other marketing technique more than advertising, own salespeople, direct response, and public relations combined.

And contrary to what you might expect word-of-mouth is not out of your control. There are dozens of techniques for launching your highly strong word of mouth campaigns, based on an all-important Decision Matrix and a proven seven-step process.

Click Here to find out lead generation and customer acquisition strategies for brands

Search engine optimization (SEO) involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.

Effective SEO techniques help you get more potential customers to your website.Websites that have higher rankings (i.e. presented higher in the search results) are identified by a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.

How search engines work

Search engines have four functions of tracking, indexing, relevance, calculating and rankings, and the results are used.
For your business (product or services) to rank on search engine, you use your website and each of the pages on your website to achieve your goal. Search engines index all the information on your website so that searches can work more efficiently.

Search engines make these databases run by periodically crawls the Internet. Search engines use secret algorithms (mathematical formulas) for the value they place on elements such as input and output connections, keyword density and placement of words within the structure of the site, determine the influence of your SEO ranking.

The latest trend in search engines and probably the future of search is far from the search approach for keywords based on personalized search.

If a person clicks on certain search results, search engines like Google, Bing and others take this information to gather important trends and customize search results based on specific interests.

How is SEO Relevant to Small Business?

To enhance your website presence, you need to consider marketing strategies such as SEO. Just setting up a website is not enough. Your website has to be marketed and promoted.

According to research, the majority of online consumers use a search engine to look for products, services or business information.
The majority of web traffic is driven by the following search engines: www.google.com (the most commonly used search engine); www.yahoo.com, www.MSN.com, and www.ask.com (Source: Rand Fishkin, Beginner’s Guide to SEO, 2006). Targeted visitors to your website are more likely to result in new customers and increased sales.

As a small business, your marketing budget is likely limited. However, there are some cost-effective SEO techniques that you should be aware of (e.g. editing your web pages to ensure you have good quality content and the right keywords).

These techniques will bring more people and the right kind of people (i.e. potential customers) to your website. Using effective SEO techniques can put your business on a more level playing field with larger companies.

By carefully considering your budget, timelines and your marketing need you can choose SEO techniques that will give you the most value for your money. SEO is a long-term process.

However, you can work towards improving your website’s ranking by taking small steps over a period of time. Get an easy to navigate website here.

Click here to Drive massive traffic to your website through Search Engine Optimization(SEO)

Visitor analytics tracking software like Google Analytics gives critical data to webmasters and SEO experts. However, in today’s highly competitive internet marketing world, these tools aren’t enough.

Whether you are a webmaster or an SEO company, having the right tracking tools at your disposal will make your job a whole lot easier and more effective.

In the first two decades of the internet, most webmasters and SEOs were more than happy with the data they received from their free analytics tools like log files and hit counters etc.

These tools showed webmasters how many visitors they had, how they were finding their site, what pages they visited, and how long they stayed on the website.

But internet marketing has evolved. Today it is a much more competitive and complex system. In such a scenario, you can’t depend solely on visitor analytics tools.

Today the key challenges that marketers face are:
Measuring and reporting key data
Uncovering problem areas
Finding areas of opportunity

Just visualize these challenges and you will have no trouble understanding why the existing visitor analytics software is insufficient. However, you can get around this problem by making use of multiple analytics tools- both free and paid.By using multiple tools, a webmaster can see how well they are performing against their competition in key indicator metrics.

Why is this important?

The online marketing world has become fiercely competitive in the last few years. That means that there is less room for making mistakes.

If a channel or tactic doesn’t deliver the intended results, the marketer has to find out whether the problem is with the channel or their ability to properly utilize it. This will not be possible without making competitive comparisons.


Your major competitors might be putting all their time and money on Facebook, but if your boss doesn’t believe that this channel has the potential to deliver, you will need reliable data to prove your case.

In the same way, Facebook may be sending tons of converting visitors, but if the overall lifetime value of these customers is only one-tenth that of your email subscribers, you need to note that as well. Google Analytics is a great tool, but it can’t answer either of these questions.

Click Here to access visitors analytics tool to grow your brand online